The 16 Best Wellness Brands to Shop Now (2024)

Along with actually working out to get a good sweat, Bazaar editors are huge fans of the detoxifying benefits provided by infrared sauna blankets, which are just one of the popular wellness offerings from HigherDose. The brand also features many of the usual suspects, like dry brushes, LED masks, and soothing bath soaks.

Price range: $215 to $1,999 per item/bundle

Featured item: Infrared sauna blanket

If you think of Dyson as just a vacuum brand, it’s time to get reacquainted with the viral lifestyle tech company. Dyson offers several multitasking, nearly silent air purifiers and humidifiers (and even a headphones-and-visor duo that guards against noise and air pollution) that remove irritants like dust and pollen while cooling or warming your room of choice.

And of course, we’d be remiss not to mention the brand’s rise in the beauty industry, starting with the launch of its beloved Airwrap, a tool that simultaneously dries and styles hair with airflow instead of heat. Dyson’s newest hair launch, the Airstrait, dries hair while straightening it using high-pressure airflow instead of hot plates, helping prevent heat damage and breakage—talk about all-around wellness.

Price range: $330 to $1,050 per item

Featured item: Purifier Cool Purifying Fan TP07

Kin Euphorics isn’t your average nonalcoholic beverage brand. Cofounded by supermodel Bella Hadid and housed in playful, vibrant packaging, Kin Euphorics’ sparkling drinks are infused with a range of ingredients like nootropics, adaptogens, and botanicals to help keep you feeling energized and stress-free, and provide an overall mood boost. In addition to four canned drinks, the brand also offers two bottled mixers for customized beverages.

Price range: $39 to $195 per item

Featured item: Actual Sunshine

Post-workout soreness, aches, and pains stand no chance against Therabody’s sleek handheld percussive massagers. Available in standard and mini sizes, as well as in a wide range of aesthetically pleasing colorways, the tools reduce stress and muscle tension while boosting overall mobility. Along with its coveted massagers, you can also shop the brand’s other next-level wellness devices, like compression boots, LED masks, and heated eye massagers, not to mention its best-selling multitasking TheraFace Pro and TheraFace Mask—which Bazaar editors are raving about.

Price range: $80 to $4,000 per item

Featured item: Theragun Relief

Gwyneth Paltrow may not have invented the wellness category, but her brand Goop certainly helped put it on the map. From melatonin-infused, chocolate-mint-flavored chews to help you drift off into slumber to a handy double-sided vibrator, the brand offers a wide range of high-end wellness staples to choose from. If you’re already a fan of the brand’s beloved skincare products and want to give Goop Wellness a try, consider the Morning Skin Superpowder, an orange-and-lemon-verbena flavored powder supplement made with vitamin C, vitamin E, and CoQ₁₀ to minimize fine lines and oxidative photodamage while boosting skin radiance.

Price range: $12 to $98 per item

Featured item: Morning Skin Superpowder

Endless social media scrolling isn’t likely to reduce your stress and anxiety, but that doesn’t mean your phone can’t help with that. That’s where apps like Headspace come in handy. Best known for its extensive range of meditation courses (there are literally hundreds!), Headspace offers so many other resources, tips, and programs to help users prioritize and care for their mental health, too—think mindfulness and breathing exercises, sleep support, relaxing workouts, inspirational videos, and soothing playlists.

Price range: $13 per month or $69.99 per year

Featured item: Headspace annual subscription

AG1, the kelly-green powder you’ve likely seen influencers and athletes mix into their water bottles on TikTok, aims to fill nutrition gaps with one daily drink blend. A scoop of its supplemental nutrition powder mixed in eight ounces of water combines 75 vitamins, minerals, superfoods, probiotics, and adaptogens to help support your gut health, energy levels, immune system, and more. Plus, the vegan, dairy-free, and gluten-free powder is naturally flavored with vanilla and pineapple for a nice flavor boost.

Price range: $79 to $89 per month (subscription includes a 30-day supply pouch and ships every 30 days)

Featured item: AG1 welcome kit

If you’re looking to give your home an instant olfactory and visual upgrade, look no further than Vitruvi. The brand’s coveted stone diffusers moonlight as home decor while dispensing high-quality, all-natural essential oils into your space. Plus, Vitruvi’s sculptural, easy-to-clean humidifiers fit perfectly on a bedside table and seamlessly deliver moisture back into the air for the ultimate skincare treat.

Price range: $12 to $350 per item

Featured item: Stone ceramic diffuser

Founder Trinity Mouzon Wofford launched Golde out of her one-bedroom apartment in Brooklyn in 2017 with a single product: the now-viral Original Turmeric Latte Blend. Since then, the brand has expanded with more drinkable superfood blends, plant-based collagen, and tools like mugs and a rechargeable frother, to enhance skin and hair health.

Price range: $15 to $75 per item

Featured item: Original Turmeric Latte Blend

Thanks to Hatch, alarm clocks and sound machines don’t have to be so, well, alarming. The brand’s design-forward machines provide tons of benefits to support well-being and a good night’s sleep. From soothing nature-inspired sounds to help you drift off to the built-in tranquil sunrise/sunset light that gradually brightens and dims depending on its settings, consider your wellness routine upgraded with these handy devices.

Price range: $90 to $200 per item

Featured item: Restore 2

There’s something about tightly squeezing a pillow that helps you feel better when you’re going through a tough time—that’s part of the philosophy behind Quiet Mind. The brand doesn’t just feature a collection of pillows—they’re weighted pillows in three size and weight options that allow for comfortable lap placement and convenient transport from room to room. These essentials are filled with a combination of recycled glass beads and polyurethane foam that also happens to produce excellent meditation cushions, too.

Price range: $179 to $199 per item

Featured item: The Original Weighted Pillow (small)

We know firsthand that humidifiers can be a godsend for skin health and minimizing congestion. Canopy’s cult-favorite rechargeable humidifiers feature dishwasher-safe parts, paper filters to catch contaminants, and UV lights to prevent mold growth. You can even experience the hydrating benefits on the go with the brand’s travel-friendly, TSA-approved portable machine. And to upgrade the condition of the water in your bathroom, Canopy also has a filtered showered head available to shop (which Bazaar editors are giving gold stars).

Price range: $90 to $435 per item

Featured item: Portable humidifier

If you live in the New York City area, you may have visited Wthn’s modern acupuncture studio in person. In addition to 45-minute professional treatments, the brand also offers at-home wellness staples like candles, supplements, face and body cupping kits, ear seed kits, and acupressure tools.

Price range: $9 to $268 per item

Featured item: Gold Ear Seed Kit

Founded by Laguna Beach star Lo Bosworth, Love Wellness makes products formulated to support the connection between gut health, your hormones, and the skin’s microbiome. The brand offerings consist of probiotic and vitamin-rich supplements, along with tools and topical essentials, like pH-balancing cleansers and vulva creams. The buzzy line aims to tackle body care concerns like bloating, vagin*l odor, and itch. Love Wellness also offers supplements and powders to support healthy hair and skin.

Price range: $8 to $66 per item

Featured item: Good Girl Probiotics

Looking for supplements with fewer fillers and more authentic, science-backed ingredients? That’s the philosophy behind each of the Nue Co.’s bestsellers. The wellness brand’s ingestible supplements contain clinically proven ingredients that cater to gut health, immune support, and more body functions. In addition to its coveted ingestibles, the brand also features topical skincare essentials, along with functional fragrances and hair products that keep wellness top of mind. Plus, the Nue Co. also prioritizes sustainability, with packaging made with 95 percent recyclable materials.

Price range: $14 to $168 per item

Featured item: Skin Hydrator

Approved by celebrities, influencers, and Bazaar editors alike, meal-plan brand Sakara’s healthy offerings include organic, ready-to-eat entrées, snacks, and more that are anything but boring. The flexible and prescriptive plan menus change weekly, and include a range of mouthwatering plant-based dishes that are rich in nutrients—and frequently graced with an abundance of crisp, leafy greens. Choose up to three meal selections per day (breakfast, lunch, and dinner) and up to five full days of deliveries.

In addition to the meal service, the brand also features add-ons like vitamins and powders to help boost the impact of the nutrient-dense plates. Depending on how many meals and delivery days you add to your plan, the program can cost anywhere from $56 to $420 per week.

Price range: $16 to $420 per item/meal plan

Featured item: Fiber Super Powder